ARTICLE Atomy Malaysia Supports Franchise International Malaysia 2023 (FIM2023)
Atomy Malaysia Supports Franchise International Malaysia 2023 (FIM2023)
Atomy Malaysia proudly extends its full support to the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP), a key government agency in Malaysia. KPDNHEP plays a crucial role in regulating and enforcing policies related to franchising and direct selling, fostering business growth and ensuring consumer protection.
In May 2023, KPDNHEP is organizing Franchise International Malaysia 2023 (FIM2023), an annual franchise exhibition hosted by the Malaysian Franchise Association (MFA). FIM2023 is the only franchise event in Malaysia endorsed by both KPDNHEP and the World Franchise Council (WFC). This event serves as a comprehensive platform, uniting top franchise brands, government agencies, financial institutions, franchise consultants, and franchise lawyers under one roof.
The previous event in 2022 generated business transactions worth USD 42 million and attracted over 12,324 visitors, highlighting its importance in the franchise industry.
In support of KPDNHEP, Atomy Malaysia is sponsoring products worth RM46,000 (Atomy Vitamin C 1000mg x 500 sets) for FIM2023. This sponsorship underscores Atomy Malaysia’s commitment to promoting business excellence and community wellbeing.